Max Factor Colour Elixir Lipstick with Vitamin E is specifically developed to give rich colour and moisture in one swipe that lasts up to 24 hours. Max Factor's amazing much-loved lipstick has a unique nourishing Elixir formula, containing a blend of 60% emollients, conditioners and antioxidants including vitamin E - that continuously cares for your lips and that lasts up to 24 hours. Their rich colour delivers saturated and intense colour in one swipe so you can see the colour impact instantly. It's comfortable to wear, feels lightweight and glides on smoothly. Find your much-loved shade (now with a new shade number), but also why not try Max Factor's exciting trend-related shades. For best results apply your Colour Elixir Lip Liner to define and contour your lips and to prevent feathering. Apply your favourite shade of Colour Elixir Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look. Depth: 21.5 MM Height: 73 MM Width: 21.5 MM The lipstick delivers colour & moisture in just one swipe The moisturisation lasts up to 24 hours It has a blend of conditioners and antioxidants including vitamin E It continuously cares for your lips with visible improvement in 7 days It's comfortable to wear, feels lightweight, & lid es on smoothly & evenly