The he-shi Day to Day Gradual Tan is a multipurpose gradual tanner that can be used to achieve a light tan, extend an existing tan, or moisturize the skin. It is designed for fair to medium skin complexions or for those who prefer a light finished color. The tan will last for approximately 3-5 days.he-shi products are known for being vegan and cruelty-free. They are formulated without alcohol, parabens, palm oil, mineral oil, and sulfates. The brand uses high-quality natural ingredients to provide a flawless and natural-looking tan.Here are some key features and benefits of the he-shi Day to Day Gradual Tan:Skin Loving Ingredients:Contains 91% natural ingredients.Can be used on both the face and body.Incorporates Moisture Lock Technology, which hydrates and locks in moisture for long-lasting tanning results.Includes Vitamin E, which protects the skin from free radical damage.Contains Pro Vitamin B5, which nourishes and smooths the skin, leaving it hydrated and supple.Also available in a convenient 50ml travel size.Brand USPs (Unique Selling Propositions):Superior Tanning Results: Suitable for all skin tones and types, the shade choices will always provide a natural-looking tan.100% Natural Tanning Actives: The product utilizes natural ingredients for tanning, ensuring a more authentic result.Ultimate Hydration: Moisture Lock Technology helps to hydrate the skin, resulting in nourished skin, long-lasting tan, and a natural fade.Protects Against Premature Skin Ageing: Effective moisturizing ingredients in the formula can help rejuvenate the skin's appearance.Instant Natural Bronze Glow: The he-shi Day to Day Gradual Tan provides a quick and easy-to-use solution for achieving an instant natural tan that lasts 7 to 10 days.