Give your mouth the VIP treatment"Cleaner and whiter teeth!...My teeth and gums feel much better with less sensitivity."Designed for your whole mouth. Feel fresher for longer when you brush with anti-plaque botanicals. Most toothpastes are filled with cheap artificial additives that don't benefit your health. Brush with antibacterial and anti-inflammatory botanicals that prevent early signs of gum disease and leave you feeling clean and fresh all day.Truthpaste was founded on the need for improved self-care. We're dedicated to creating natural solutions for whole-mouth oral health; using natural organic botanical blends for their antibacterial and anti-inflammatory properties. Your mouth is the gateway to your body, and your oral health is a reflection of your overall health.Up to 90% of adults in the UK have some form of gum disease; from mild inflammation or bleeding gums to periodontal disease, recession, or tooth loss. The importance of your oral health and its impact on your overall health is something that we take seriously. Like skincare and haircare, your oral care should be an important part of your daily self-care.A deep but gentle clean every time.Made with pharmaceutical grade bentonite clay, this formula is rich in calcium, iron, magnesium, silica and potassium. It's negatively charged ions bond to positively charged pathogens helping to remove them. Bentonite has a low abrasive score but high cleaning ability, making it a perfect addition to gently polish teeth and remove bacteria.. Sweet and refreshing duel mint flavour. Gently remove surface stains with activated charcoal and bentonite. Feel cleaner and fresher with botanical blends. No plastic tubes. No additives, fluoride or SLS. Just natural minerals and organic botanicals chosen for your health. BenefitsTea Tree: helps reduce oral pathogens. Spearmint: freshen breath, has a antioxidant&pain relief properties. Aloe Vera: reduces plaque, can help prevent caries (decay)&gum disease. Peppermint: prevent plaque&keep your breath fresh. Calendula: can help treat mouth ulcers&soothe inflammed gums. Coconut: prevents plaque building up&soothes gums. Lemon: pain relief properties&fights bad breath. Eucalyptus: pain relief properties&fights plaque. Clove: pain relief properties&fights bacteria responsible for decay&gum diseaseHow long does a jar last?Our adults flavours typically last one person around 3 months of brushing twice a day.Is this suitable during pregnancy or breastfeeding?It is recommended to avoid essential oils during pregnecy or whilst breastfeeding. To err on the side of caution we recommend using the kids flavours during this time.IngredientsCalcium Carbonate, Sorbitol, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Xylitol, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), Limonene, *Calendula Officinalis (Calendula) Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus (Eucalyptus) Leaf Oil *Eugenia Caryophyllus (Clove) Bud Oil, Xanthan Gum, Eugenol, *Melaleuca Alternifolia (Tea Tree) Leaf Oil, Linalol, Citral.*Certified Organic, Occurs Naturally in Essential OilsAllergens inboldDirectionsBrush twice daily to remove and prevent plaque, keep your breath fresh, and nourish gum health. Avoid brushing straight after meals or drinks (except water) when your enamel may be weakened from an acidic environment.Use our stainless steel spatula to scoop a pea-sized amount onto your toothbrush. Brush for 2 minutes, brushing each surface of every tooth, and around your gum line. Always replace the lid firmly after use to prevent your toothpaste from drying out.Keep out of direct sunlight and avoid water getting in the jar to keep your paste fresh. Not suitable for children under 12 due to essential oils