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Details:Discover the fascinating economic history of the world through the lens of beer. Beeronomics: How Beer Explains the World delves into how this beloved beverage has shaped civilizations, influenced economies, and driven innovations from ancient Mesopotamia to modern global markets. Explore the pivotal role of beer taxation and regulation throughout history, from funding empires to bankrolling imperial conquests. This book uncovers the key economic innovations that led to the industrialization and consolidation of the beer market, tracing the rise of mega-mergers and the resurgence of craft brewing. Learn about the economic influence of hops, the impact of bottom-fermentation on lager beer, and the industrial advancements in bottling and refrigeration. Understand the economic forces behind recognizable brands and consumer trends, gaining context for why certain beers are available where they are. Beeronomics offers original economic research and analysis from an expert, providing an accessible and non-technical journey through world history, economics, and the enduring impact of beer. Summary: Beeronomics: How Beer Explains the World by Johan Swinnen. Hardback book exploring world history and economics through the lens of beer. Features 208 pages and English language version. Published by Oxford University Press.
Price now:
From
To
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Discover the fascinating economic history of the world through the lens of beer. Beeronomics: How Beer Explains the World delves into how this beloved beverage has shaped civilizations, influenced economies, and driven innovations from ancient Mesopotamia to modern global markets. Explore the pivotal role of beer taxation and regulation throughout history, from funding empires to bankrolling imperial conquests. This book uncovers the key economic innovations that led to the industrialization and consolidation of the beer market, tracing the rise of mega-mergers and the resurgence of craft brewing. Learn about the economic influence of hops, the impact of bottom-fermentation on lager beer, and the industrial advancements in bottling and refrigeration. Understand the economic forces behind recognizable brands and consumer trends, gaining context for why certain beers are available where they are. Beeronomics offers original economic research and analysis from an expert, providing an accessible and non-technical journey through world history, economics, and the enduring impact of beer. Summary: Beeronomics: How Beer Explains the World by Johan Swinnen. Hardback book exploring world history and economics through the lens of beer. Features 208 pages and English language version. Published by Oxford University Press.
General | |
|---|---|
format | hardcover |
Language | english |
type | textbook |
Brand | Oxford University Press |
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