The Brutal Truth About Asian Branding – And How To Break the Vicious Cycle
The Brutal Truth About Asian BrandingAnd How to Break the Vicious Cycle
Author(s): Joseph Baladi
Format: Hardback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9780470826478, 978-0470826478
Synopsis
\""This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted \""how-to\"" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us freeto examine ourselves without self-illusionsis liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands.\""
Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the \""Lifetime Achievement Award\"" by the Ameg
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The Brutal Truth About Asian Branding – And How To Break the Vicious Cycle
The Brutal Truth About Asian BrandingAnd How to Break the Vicious Cycle
Author(s): Joseph Baladi
Format: Hardback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9780470826478, 978-0470826478
Synopsis
\""This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted \""how-to\"" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us freeto examine ourselves without self-illusionsis liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands.\""
Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the \""Lifetime Achievement Award\"" by the Ameg
Price now:
From
£31.59
To
£39.21
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Product Description
The Brutal Truth About Asian BrandingAnd How to Break the Vicious Cycle
Author(s): Joseph Baladi
Format: Hardback
Publisher: John Wiley & Sons Inc, United States
Imprint: John Wiley & Sons Inc
ISBN-13: 9780470826478, 978-0470826478
Synopsis
\""This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted \""how-to\"" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us freeto examine ourselves without self-illusionsis liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands.\""
Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the \""Lifetime Achievement Award\"" by the Ameg
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
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